Helping hotel groups transform complexity into clarity. And helping vendors scale with the right strategy, go-to-market and partnerships.
Independent. No vendor commissions. Always on the client's side.
✓ Reduce operational complexity & vendor friction
✓ Align technology, distribution & revenue for growth
✓ Strengthen integrations, data governance & reporting
✓ Accelerate delivery with independent program oversight
Independent technology leadership for hotel groups, resorts and hospitality companies.

Years in hospitality tech
Countries supported
Implementations supervised
Vendor commissions
Journey | Book4Time | Sciant | Shiji Group | SHR | Mews | Oracle Hospitality Ecosystem

ADVISOR · FRACTIONAL CIO · GLOBAL PERSPECTIVE · MEASURABLE IMPACT
EXPERIENCE ACROSS · PMS · POS · CRS & Channel Manager · Booking Engines · CRM & CDP · RMS· ERP · SPA & GOLF &MEMBERSHIPS · PAYMENTS
You need technology that works, vendors that deliver and a strategy that grows direct revenue.
We act as your independent CIO — selecting systems, managing vendors, supervising implementations and aligning distribution, revenue and operations.
You need to scale internationally, align your product with real hotel operations and build the right go-to-market.
We act as your strategic advisor — market entry, partnerships, product–market fit and enterprise sales strategy.
Full review of your technology ecosystem. Gaps, costs, roadmap.
The right system for your hotel. Selected objectively.
Acting as your external CIO and governance layer.
Grow direct. Reduce OTA commissions. Improve margins.
On time, on budget, with real team adoption.
From first search to post‑checkout.
Scale internationally with the right partnerships.
No account managers, no junior teams, no commissions. You work directly with senior advisors who have sat on both sides of the table: hotel operations and hospitality technology vendors.
"The real problem in hospitality is rarely the software. It is who selected it, how it was implemented, and whether anyone truly supervised the process."
🎯 Vendor-neutral technology selection — Objective vendor evaluation. No commissions from any supplier.
📋 RFP management & contract negotiation — Full process from brief to signature and SLA governance.
📈 Direct revenue growth & distribution — Strategy to reduce OTA dependency and grow owned-channel revenue.
🔧 Implementation supervision & PM — Technical project management guaranteeing timelines, quality and adoption.
💎 Loyalty & guest experience design — End-to-end digital guest journey transformation.
🌍 27 years · Both sides of the table — Hotel groups and hospitality technology vendors. EMEA, LATAM, APAC, Americas.
Deep knowledge of the systems your hotel uses — their strengths, limitations and vendors. Click any category to explore.
Available for advisory, consulting, governance and hospitality transformation projects internationally.
No spam. No sales calls. Personal reply guaranteed.
No forms that get lost, no sales team in the way. You write, we respond. That simple.
✉️ hello@thehospitalitycio.com
💼 LinkedIn — The Hospitality CIO
🌍 Madrid · Available internationally
✓ First session free, no commitment required
✓ No commissions from any vendor or system
✓ Personal response guaranteed within 24h
✓ Your information is never shared with third parties
✓ Available for projects in any region or time zone