HOSPITALITY TECHNOLOGY CONSULTANT · 27 YEARS
I align technology, distribution, revenue and operations
to drive hospitality growth.
Helping hotel groups transform complexity into clarity. And helping vendors scale with the right strategy, go-to-market and partnerships.
Independent. No vendor commissions. Always on the client's side.
Executive outcomes, delivered
✓ Reduce operational complexity & vendor friction
✓ Align technology, distribution & revenue for growth
✓ Strengthen integrations, data governance & reporting
✓ Accelerate delivery with independent program oversight
Hotel Reservations • Rooms • Restaurant • Retail • Spa & Wellness • Golf • Events & Meetings • Experiences • Memberships • Facilities • Vouchers & Gift Cards • Payments • Loyalty & CRM • Housekeeping • Maintenance
Executive advisory for enterprise & luxury hospitality
Hospitality Technology • Hotel Operations • Digital Transformation • PMS/POS Ecosystems • Integrations • Distribution • Payments • CRM & Loyalty • Revenue Optimization • Product Development • International Expansion
Senior Hospitality Technology Advisor • Hospitality Digital Transformation Consultant • Fractional CIO / Technology Advisor • Hospitality Operations & Systems Expert • Hospitality Commercial & Distribution Strategist • Hospitality Systems Integrations Specialist • Hospitality Vendor Selection & Governance Advisor • International Go-To-Market & Partnerships Consultant • Hospitality Technology Project & Implementation Consultant • Hospitality Product Strategy & Development Advisor
27+ Years in hospitality tech · 4 International regions · 20+ Supervised implementations
27+
Years in hospitality tech
100+
Countries supported
20+
Implementations supervised
Enterprise-grade consulting
Strategic technology decisions, governance and implementation oversight aligned to luxury hospitality and enterprise operating models.
International operations
Global market-entry, localization, fiscalization, integrations and multi-country rollout leadership.
Journey | Book4Time | Sciant | Shiji Group | SHR | Mews | Oracle Hospitality Ecosystem
ADVISOR · FRACTIONAL CIO · GLOBAL PERSPECTIVE · MEASURABLE IMPACT
EXPERIENCE ACROSS · Oracle · OPERA · Mews · Amadeus · Salesforce · SiteMinder · Duetto · Shiji · Book4Time · HotelBeds
Who I work with
Hotel Groups & Operators
You need technology that works, vendors that deliver and a strategy that grows direct revenue.
I act as your independent CIO — selecting systems, managing vendors, supervising implementations and aligning distribution, revenue and operations.
→ See services for hotel groups
Hospitality Technology & SaaS Companies
You need to scale internationally, align your product with real hotel operations and build the right go-to-market.
I act as your strategic advisor — market entry, partnerships, product–market fit and enterprise sales strategy.
→ See vendor & SaaS advisory
27+
Years in hospitality tech
20+
Implementations supervised
4
Regions: EMEA · LATAM · APAC · Americas
Vendor commissions
Diagnosis
Proposal
Execution
Delivery
What I do
01 — Technology Audit & Strategy
Full review of your technology ecosystem. Gaps, costs, roadmap.
02 — RFP & System Selection
The right system for your hotel. Selected objectively.
03 — Vendor & Contract Management
Acting as your external CIO and governance layer.
04 — Direct Revenue & Distribution
Grow direct. Reduce OTA commissions. Improve margins.
05 — Implementation Supervision
On time, on budget, with real team adoption.
06 — Loyalty & Guest Experience
From first search to post‑checkout.
07 — International Expansion & GTM
Scale internationally with the right partnerships.
Global Experience & Impact
Experience supporting hospitality technology operations and SaaS environments across more than 100 countries. International hotel operations, SaaS expansion, partnerships, localization, fiscal compliance, multi-country operations and enterprise hospitality rollouts.
27+
Years leading hospitality tech
100+
Countries supported
75+
Professionals led
Hospitality Technology Ecosystem Expertise
PMS
Oracle OPERA On-Prem • Oracle OPERA Cloud / OHIP • Shiji PMS • Mews • Protel • Stayntouch • SIHOT - Infor
POS
Oracle MICROS Simphony • Oracle MICROS • Infrasys • Lightspeed • REVO
Distribution / CRS / Channel
SiteMinder • RateGain • D-EDGE • Rentals United • SHR • Sabre • HotelREZ • Mirai - Amadeus
Revenue & BI
Duetto • Lighthouse • BEONx / Beonprice - Ideas - Pace
CRM / CDP / Loyalty
Salesforce • Revinate • Dailypoint™ - Cendyn - Thynk.Cloud - Amadeus
Wellness / Spa / Golf
Book4Time • Golfmanager • Agilysys • Journey
Guest Experience
Duve - Hoteza - Hudini - Alliants - Stay App - Bowo • upselling platforms • loyalty ecosystems • omnichannel communication
Integrations
OHIP • HTNG • OXI • APIs • Middleware • Enterprise architecture
Payments
Adyen • Stripe • FreedomPay • Planet • Oracle Payments - Shift 4 - Network International - Redsys
Hospitality Process & Operations
Front Office • Reservations • Revenue Management • Distribution • Marketing • Finance • Spa Operations • Golf Operations • F&B Operations • Guest Services • Loyalty • Payments • Procurement • Corporate Governance • Multi-property operations
Operational impact
Process optimization • operational efficiency • reporting alignment • guest experience • revenue optimization • systems consolidation • governance • operational transformation
Consulting Methodology
Focus across systems, integrations, workflows, governance, architecture, operational impact, vendor dependencies, reporting, guest experience and financial impact.
Discover
Map
Assess
Prioritize
Execute
Govern
Executive Outcomes & Value
Reduced operational complexity • Better technology decisions • Improved guest experience • Increased direct revenue • Better reporting consistency • Improved integrations • Reduced manual processes • Better vendor governance • Scalable hospitality architecture • Improved operational efficiency • Faster project delivery • Better commercial alignment • Better cross-department coordination • Improved data visibility and governance
Reduce operational complexity
Improve guest experience
Improve reporting consistency
Reduce duplicated data
Improve integrations
Better vendor accountability
Increase direct revenue
Improve governance
Reduce implementation risk
Improve operational scalability
Align technology with business goals
Thought Leadership
AI in hospitality • Hospitality technology trends • Hotel digital transformation • PMS ecosystems • Distribution strategy • Guest journey optimization • Hospitality payments • Luxury hospitality operations • Vendor strategy • Hospitality integrations • Hotel commercial alignment • Hospitality SaaS product strategy
CMS-ready: articles, downloadable whitepapers and case studies placeholders included.
Get in Touch
Available for advisory, consulting, governance and hospitality transformation projects internationally.
Let's talk directly
No forms that get lost, no sales team in the way. You write, I respond. That simple.
✉️ hello@thehospitalitycio.com
💼 LinkedIn — The Hospitality CIO
🌍 Madrid · Available internationally
✓ First session free, no commitment required
✓ No commissions from any vendor or system
✓ Personal response guaranteed within 24h
✓ Your information is never shared with third parties
✓ Available for projects in any region or time zone
No spam. No sales calls. Personal reply guaranteed.
Not an agency. The independent expert who works directly with you.
Hospitality technology is complex: PMS, POS, Channel Manager, RMS, CRM, booking engines, loyalty platforms, spa & golf systems, payments, OTA distribution and integrations. There are many vendors selling you solutions. I am the professional who helps you choose them, implement them and get the maximum return — with no commission from anyone.
I have led technology projects across EMEA, LATAM, APAC and the Americas, with direct responsibility over operations, vendor ecosystems, customer success, commercial strategy and implementation governance. I understand both the technical team and the hotel owner.
With 27 years of experience in hospitality technology — on both the hotel side and the vendor side — I have seen what works, what fails and why.
"The real problem in hospitality is rarely the software. It is who selected it, how it was implemented, and whether anyone truly supervised the process."
🎯 Vendor-neutral technology selection — Objective vendor evaluation. No commissions from any supplier.
📋 RFP management & contract negotiation — Full process from brief to signature and SLA governance.
📈 Direct revenue growth & distribution — Strategy to reduce OTA dependency and grow owned-channel revenue.
🔧 Implementation supervision & PM — Technical project management guaranteeing timelines, quality and adoption.
💎 Loyalty & guest experience design — End-to-end digital guest journey transformation.
🌍 27 years · Both sides of the table — Hotel groups and hospitality technology vendors. EMEA, LATAM, APAC, Americas.
Hospitality Technology Ecosystem
Deep knowledge of the systems your hotel uses — their strengths, limitations and vendors. Click any category to explore.
Vendor Management, Governance & SaaS Advisory
For Hotel Groups
Strategic advisor to hotel groups managing complex hospitality technology ecosystems and vendor relationships across departments, properties and regions.
Includes: Vendor governance & oversight · Vendor performance management · Escalation management · Contract & SLA review · Commercial alignment · Technology roadmap coordination · Cross-vendor operational alignment · Hospitality systems governance · Multi-vendor ecosystem coordination · Strategic technology decision support · Vendor accountability frameworks · Integration & dependency oversight · Release & change governance · Operational risk reduction · Executive reporting & governance structures.
Common challenges we address: fragmented vendor ecosystems · lack of ownership · poor integrations · disconnected systems · unclear responsibilities · operational inefficiencies · duplicated processes · vendor silos · poor communication between providers.
“Acting as an independent strategic advisor aligned with the hotel group’s operational and commercial objectives rather than individual vendor interests.”
Related focus: Hospitality Vendor Management · Hotel Vendor Governance · Hotel Technology Governance · Hospitality Vendor Strategy · Hotel Systems Governance · Hospitality Vendor Oversight · Hospitality Systems Advisory · Hospitality Transformation Advisor.
For SaaS & Technology Companies
Advising hospitality technology and SaaS companies to scale internationally, strengthen product–market alignment and optimize commercial execution.
Includes: Go-to-market strategy · International expansion · Market-entry strategy · Partnerships strategy · Product–market alignment · Hospitality operational alignment · Commercial strategy · Enterprise hospitality positioning · Distribution strategy · Payments & fiscalization strategy · Localization strategy · Vendor ecosystem strategy · Channel partnerships · Hospitality integrations strategy · Hospitality operational workflows · Product feedback & roadmap advisory · Enterprise sales strategy · Executive advisory · Hospitality technology positioning · Commercial & operational alignment.
Experience supporting: hospitality SaaS companies · travel technology vendors · PMS/POS providers · booking engine providers · CRM/CDP vendors · guest experience platforms · wellness & spa technology companies · hospitality payments providers — expanding across Europe, Middle East, UK, Spain, Italy, Portugal, LATAM and North America.
Depth: SaaS fiscalization in 100+ countries · hospitality operational requirements · enterprise hotel group sales cycles · partnerships & reseller ecosystems · implementation governance · operational scalability · hospitality integrations · product & commercial alignment.
“Helping hospitality technology companies bridge the gap between product, operations, integrations, commercial strategy and real hotel operational requirements.”
Related focus: Hospitality SaaS Advisor · Hospitality Technology Advisory · Hospitality SaaS Consulting · Hospitality Partnerships Strategy · Hospitality GTM Strategy · Hospitality SaaS Expansion · Hospitality Technology Partnerships.