CRM · CDP · Loyalty

Guest data, personalisation and loyalty programme strategy. CRM/CDP evaluation and loyalty design.

Vendors I know in depth

Salesforce — Enterprise CRM platform. Customisable for hospitality but requires specialist implementation.

Revinate — Hospitality-native CRM and guest data platform. Strong in email marketing and guest feedback.

dailypoint™ — Hospitality CDP with strong data consolidation and personalisation capabilities.

Amadeus Guest Management System — Enterprise-grade guest profile and loyalty management.

Cendyn — Hospitality CRM and loyalty platform for mid-market and enterprise hotel groups.

Profitroom — CRM and booking platform with strong direct booking and loyalty capabilities.

How I can help

CRM/CDP selection & RFP · Loyalty programme design · Guest data strategy · CRM-PMS integration · Direct booking CRM alignment · Post-stay communication strategy · Vendor support, coordination and relationship management

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