WHY ME
Not an agency. The expert who works directly with you.
Hospitality technology is complex: PMS, Channel Manager, RMS, CRM, booking engine, loyalty platforms, OTA distribution, APIs… Many vendors sell solutions. I help you choose them, implement them and get the most out of them — with no commissions from anyone.
I have led technology projects across EMEA, LATAM, APAC and the Americas, with direct responsibility over sales, operations, customer success and implementation. I know how to talk to the technical team and the hotel owner.
With 27 years in hospitality tech, I’ve seen what works, what fails and why.
"The problem in hospitality is usually not the software. It’s who selected it, how it was implemented and whether someone actually oversaw the process."
🎯 Conflict-free technology selection — Objective vendor evaluation. I do not take commissions from any provider.
📋 RFP management & contract negotiation — Full process from brief to signature and SLA governance.
📈 Direct booking growth & RevPAR optimization — Strategy to reduce OTA dependence and grow the direct channel.
🔧 Implementation oversight & project management — Technical PM to ensure timelines, quality and real team adoption.
💎 Loyalty programs & guest experience design — End-to-end digital transformation of the guest journey.
🌍 Real international experience across 4 regions — EMEA, LATAM, APAC, Americas.
About - The Hospitality CIO
Founder & Principal, The HospitalityCIO
José Antonio Núñez is a senior hospitality technology, operations and commercial transformation advisor with 27+ years of international experience across hotel operations, hospitality technology ecosystems, SaaS, enterprise software, integrations, distribution, payments, guest experience and product development. He combines strategic advisory with deep operational understanding and technical leadership to deliver enterprise-grade outcomes for luxury hotel groups, hotel ownership groups, operators, hospitality technology vendors and investors.
He has held executive leadership roles at Journey, Book4Time, Sciant, Mikos, Shiji Group, SHR, Mews and Cloudbeds, and has extensive experience within the Oracle Hospitality ecosystem. As Senior Vice President & Practice Head — Travel & Hospitality at Sciant, he led a team of 75+ cross-functional professionals delivering software development, enterprise hospitality consulting, product-market alignment and international SaaS growth.
Earlier, José Antonio co-founded Tucubierto.pe in 2010, one of the first online restaurant reservation portals in Peru, scaling it to hundreds of hospitality clients and tens of thousands of users — bringing hands-on product strategy, integrations and go-to-market discipline from concept to commercial growth.
Certified in Microsoft technologies and fluent in the Oracle ecosystem, he brings enterprise systems integrations expertise, hospitality software architecture knowledge and implementation governance to ensure robust, compliant and scalable environments.
Positioning: Strategic Advisor • Hospitality Technology Expert • Operational Consultant • Systems Architecture Advisor • Implementation Governance Specialist • Digital Transformation Leader • Product Strategy Advisor.
Executive leadership across hospitality technology
Journey • Book4Time • Sciant • Mikos • Shiji Group • SHR • Mews • Cloudbeds • Oracle Hospitality ecosystem — spanning strategy, operations, product and international growth.
Product, integrations & go-to-market
Enterprise hospitality consulting, product-market alignment, global partnerships, vendor governance and large-scale implementations across corporate and hotel environments.
Global Footprint
Spain • UK • Italy • Portugal • UAE • Saudi Arabia • Europe • Middle East • LATAM • North America — expertise in SaaS fiscalization, international compliance, hospitality payments, localization requirements and market-entry strategy.
15
Años de experiencia
200%
beneficio
24/7
Soporte técnico
Testimonials & Case Studies
Client testimonials and detailed case studies coming soon — enterprise hospitality operators, luxury hotel groups and global technology vendors. Downloadable whitepaper placeholders available on the Thought Leadership section.